Resources · Blog
Notes from inside the accounts.
Teardowns, channel guides, and attribution notes. What's working, what to kill, and why. Written for people who run the spend, not people learning the words.
Efficiency
Where the efficiency curve breaks, and how to spot it in week one.
The tell that separates a bidding problem from a creative problem, and why most teams misread it.
AttributionRebuilding attribution after iOS, without pretending last-click still works.
A board-ready measurement stack: MER, incrementality, and pipeline by cohort, in plain language.
Creative20 to 40 concepts: the testing cadence that actually moves CAC.
How to structure a weekly creative engine with clear hypotheses and a real kill list.
Start here
Rather have it applied to your account?
Book a 30-minute teardown and we'll do the analysis on your numbers, not a general case. You keep the findings either way.
30 minutes. Direct with Jer.