The founder who builds the strategy is the one leading your account.
Ads by Jer is founder-led paid media. Jer owns your strategy and your execution, and answers for the numbers himself. Not an agency where you're handed to a junior, and not a freelancer stretched too thin to go deep.
Ten-plus years in the ad manager, not the boardroom.
Jer has spent a career inside accounts spending six and seven figures a month, across B2B SaaS, AI, DTC, consumer apps, and VC/PE portfolio brands. The work never went to a junior, and it still doesn't. Jer runs it himself, strategy and execution.
Most agencies sell you a strategist and staff you an account manager. Here, the founder is the one doing the work. When you have a question, you ask the person who owns the outcome and executes it, not someone relaying it.
Every claim on this site traces to a real account. That's the only kind worth making.
Four rules the work runs on.
Seniority is the product.
No junior layer, no account-management theater. Jer owns the strategy and does the execution, so the person who sets direction is the person in the account.
We say no.
If you're under $50K a month, pre-PMF, or expecting results in 30 days, we'll tell you it isn't a fit. Turning work away is the most honest signal we can send.
Numbers that survive a board meeting.
Pipeline by cohort, CAC trend, payback period. Reporting written for the people you answer to, not for the retainer.
Diagnosis in week one.
You know what's broken before you commit. No 90-day onboarding to find the first problem.
The shape of the work.
Find out what's actually broken.
A 30-minute paid media teardown. We'll show you the three things costing you the most right now. No deck, no pitch. You keep the findings either way.
30 minutes. Direct with Jer.