20–40 concepts in market. Always iterating.
Once spend crosses $100K, efficiency stops being a bidding problem. It becomes a creative problem. We run a structured testing engine: clear hypotheses, fast kills, and a steady supply of new hooks aimed at the pain your buyer feels.
Creative as a system, not a scramble.
Volume without a hypothesis is noise. Every concept enters the account to answer a question.
20–40 concepts live at once, so the algorithm always has fresh signal and you're never one fatigued ad away from a bad week.
5–10 hooks per core concept, rotated fast. Underperformers get killed in 48–72 hours, not carried for a quarter.
Every cut is built for the feed it runs in. Unpolished and native, because that reliably beats the studio-perfect version.
Weekly creative reviews. Clear win rate. You always know what's being tested and why it's in market.
Formats built to convert, not to win awards.
UGC & talking-head.
9:16, 4:5, and 1:1 cut for the feed. Testimonial-first and POV formats that read as native, not as an ad.
Proof-forward stills.
Stat-led social proof, dashboard results, and objection-handling copy. Clean, direct, one idea per frame.
Briefs your team can run.
Hooks, scripts, and shot lists handed to your UGC pipeline or studio, or produced end-to-end with our partners.
The concept is the audience now.
On Meta and TikTok, audience precision matters far less than the creative you feed the algorithm. The hook decides who the ad finds. That's why a stalled account almost never gets fixed in the bid settings. It gets fixed with a new idea, tested fast, killed faster, and scaled the moment it works.
So we run creative the way we run media. A build pipeline, a weekly test plan, and a kill list that stays current.
Your creative stopped moving. Let's restart it.
A 30-minute teardown of your current concepts. We'll show you which ones to kill, what to test next, and where the next winner likely lives.
30 minutes. Direct with Jer.