Fractional paid media leadership

A fractional head of paid media, without the full-time hire.

Director-level strategy and hands-on execution from one operator with 13 years and $100M+ in spend. Senior leadership in your account this month, not a six-month search and a $250K salary.

  • Strategy and execution from the same person. Not an advisor who only sends decks.
  • Owns the whole number: channels, budget, tracking and the pipeline you report up.
  • Slots into your team, tools and CRM. No ramp, no recruiter, no equity.
  • A part-time commitment, at senior-level output.
$100M+ managed13 years in the channelsVenture-backed B2B & AI
Book a call

Book a 20-minute fit call.

Talk to Jer directly about where paid is stuck and what director-level ownership would change. No SDR, no pitch.

Then pick a time. 20 minutes, direct with Jer. You keep the findings either way.

Trusted by operators at Pilot, ElevenLabs, Culture Amp and more.

$100M+ in paid media managed for B2B and AI companies

$100M+
In paid media managed across search, social, OOH and podcasts.
$3M → $25M
Paid-driven ARR at Pilot, in 20 months. Same channels, better signal.
13 years
One operator in the account. No junior account managers.
Fit

Built for a specific kind of company.

If that's you, this will move the number. If it isn't, I'll tell you on the call and point you somewhere better.

This is for you if

  • You need senior paid media leadership, but not a full-time VP yet.
  • You're venture-backed B2B or AI, spending $50K+ a month.
  • Your in-house team needs direction, or no one owns paid today.
  • You want strategy and execution from one accountable person.

Probably not, if

  • You need a full-time, in-seat employee.
  • You're under $50K a month or pre-product-market fit.
  • You want a hands-off advisor who only reviews decks.
  • You sell ecommerce or B2C. This is built for B2B.
How it works

Leadership in the account, not from the sidelines.

01

Leadership, hands on.

I set the strategy and do the work: build, launch, optimize, report. Not an advisor watching from a deck.

02

Owns the whole number.

Channels, budget, tracking and the pipeline you report to your board sit with one person, accountable for the result.

03

No ramp, no overhead.

I plug into your stack and CRM and start moving numbers in weeks. No recruiter fee, no equity, no severance risk.

Customer story · Pilot

$3M to $25M in paid-driven ARR, in 20 months.

Pilot needed paid search to become a dependable pipeline engine, not a line item finance questioned every quarter. Same channels, better signal: tracking rebuilt, bids tied to pipeline, budget moved to what actually closed.

30–40%
of total company pipeline & ARR from paid
$3M → $25M
paid-driven ARR
20 mo
to get there
“He took full ownership of paid search and turned it into one of our most reliable, efficient pipeline engines. In several months he drove 30–40% of total company pipeline and ARR.”
Rao AdavikolanuCMO, Pilot
Proof

The people Jer has run accounts for.

Operators at venture-backed B2B and AI companies, in their own words. Verbatim.

“He stood up our marketing function from scratch and brought much-needed expertise in demand gen. I’d recommend his work with no reservations.”
Josiah TsuiCOO, Finley Technologies
“Jer didn’t just bring us a process. He brought energy, intelligence, and thoughtfulness that reshaped how we reach potential clients.”
Lauren SteinerCEO, Grants Plus
“A unique blend of expertise in strategy, analytics, and creative. A true one-man team. Highly recommend working with Jer.”
Nate EldridgeDirector of Marketing, Harness Wealth
Questions

Before you book.

You get a single senior operator acting as your head of paid, inside your team and tools, not a vendor with a roster of junior account managers.
A fractional commitment sized to your stage, at senior-level output. We scope the right cadence on the call.
Yes. I lead and level up whoever you have, or run it end to end if no one owns paid yet.
Far less than a $200K+ VP with benefits and equity, and available now. Engagements start at $10,000 a month.
Venture-backed B2B and AI companies spending $50K+ a month. Under that, I'll say so and point you elsewhere.

Senior paid media leadership, starting this month.

Book a 20-minute fit call with the operator who'd lead it. No recruiter, no six-month search.

Book a 20-minute call

For venture-backed B2B & AI companies spending $50K+/month.