The room where founders and marketers get good at ads.
A private community for founders and marketing leaders who want their ad spend to actually work. Ask real questions, get straight answers from an operator who has spent over $100M, and from a room of peers solving the same problems. No vendors, no fluff, no dashboards that lie.
Vetted and free · Founders & marketing leaders · No vendors, ever.
Not a course. Not a feed. A room.
Most advice on ads is either a $2,000 course or a thread that goes nowhere. This is the thing you actually wanted: real people, your real account, and answers you can act on this week.
Straight answers.
Post your actual problem and get a real answer from Jer and operators who have solved it. Not generic advice, your account, your numbers.
Teardowns and playbooks.
Watch real accounts get pulled apart, and see how the good ones are built. Then copy what works into your own.
Real benchmarks.
What a lead, an opportunity, and a customer should actually cost, from people spending right now, not a blog post from 2019.
Built for founders and the people who own marketing.
The bar is seriousness, not spend. If you own the ad budget, or you are about to, and you want to get genuinely good at it, you belong here.
Spending your own runway.
Running ads yourself or hiring for it, and you cannot afford to waste a dollar learning the hard way.
You own the pipeline.
VPs, CMOs, and heads of marketing who need paid to pull its weight, and want a sharper bench than their agency.
Hands-on in the accounts.
Deep in Google, Meta, or LinkedIn, and looking to level up faster than trial and error allows.
Why the room stays worth your time.
Every seat is vetted.
We read each application. Founders and marketers serious about paid get in. Vendors and lurkers do not.
No selling.
No agencies prospecting, no recruiters, no tools chasing a demo. The moment it turns into a pitch, the seat is gone.
What's said here stays here.
People share real numbers because they trust the room. Screenshots and forwards break that. So we don't.
Small on purpose.
A few hundred operators who answer each other beats ten thousand who lurk. Signal scales badly, so we protect it.
Some things you only say over dinner.
A few times a year the room comes offline. We sit eight or ten founders and operators around one table. No name tags, no panel, no slides. Just the people actually spending the money, trading what's working and what quietly isn't, over a long dinner and a better bottle than the conference gave you. Members get the first seat when a dinner lands in their city.
Add your city to the application and we'll reach out when a dinner lands nearby.
Learn from someone who has actually run the accounts.
The Table is hosted by Jer, who has managed over $100M in paid media across 13 years for B2B and AI companies. Not a course creator, an operator. The person answering your question is the one in the accounts every day.
Behind the number at
A few questions before you apply.
Apply for a seat at the table.
Tell us a little about you and how you spend. If it's a fit, your invite lands within a few days, straight from Jer. Free, vetted, and worth showing up for.
Vetted. Free. Founders & marketing leaders.