/* =============================================================
   ADS BY JER · Paid Media Studio
   Design system. Reference discipline: restraint, space, hairlines.
   One accent (#2E4BFF) used only on section numbers + primary button.
   ============================================================= */

/* ---------- Tokens ---------- */
:root {
  --ink:    #0E0E10;   /* primary text */
  --body:   #2C2C31;   /* secondary text */
  --mute:   #77777F;   /* captions, labels */
  --paper:  #FFFFFF;   /* page */
  --soft:   #F6F6F7;   /* alternating bands */
  --rule:   #E2E2E5;   /* hairlines */
  --accent: #2E4BFF;   /* the one saturated color */
  --accent-press: #2338D6;
  --accent-wash: rgba(46, 75, 255, 0.06);

  --container: 1120px;
  --prose: 720px;
  --gutter: 24px;

  --pad-section: 120px;

  --font-sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  --font-display: "Inter Tight", "Inter", -apple-system, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, "SF Mono", Menlo, monospace;

  --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 18px;
  line-height: 1.55;
  font-feature-settings: "cv05" 1, "ss01" 1;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
ul { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, h4 { margin: 0; font-family: var(--font-display); font-weight: 600; letter-spacing: -0.02em; line-height: 1.06; text-wrap: balance; }
p { margin: 0; text-wrap: pretty; }
::selection { background: var(--accent); color: #fff; }

/* Keyboard focus · visible, on-brand, never on mouse click */
:where(a, button, input, select, textarea, [tabindex]):focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 3px;
}
:focus:not(:focus-visible) { outline: none; }

/* Anchor jumps clear the sticky header */
[id] { scroll-margin-top: 96px; }

/* ---------- Layout ---------- */
.container { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: var(--pad-section) 0; }
.section--soft { background: var(--soft); }
.section--tight { padding: 84px 0; }
.prose { max-width: var(--prose); }
.divider { height: 1px; background: var(--rule); border: 0; margin: 0; }

/* ---------- Type helpers ---------- */
.eyebrow {
  font-family: var(--font-mono);
  font-size: 12.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mute);
  font-weight: 500;
}
.eyebrow--accent { color: var(--accent); }

.section-num {
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.1em;
  color: var(--accent);
  font-weight: 500;
  display: inline-block;
  margin-bottom: 22px;
}

.display {
  font-family: var(--font-display);
  font-size: clamp(44px, 6.4vw, 72px);
  letter-spacing: -0.035em;
  line-height: 1.02;
}
.h2 { font-size: clamp(30px, 4vw, 40px); letter-spacing: -0.025em; }
.h3 { font-size: 20px; letter-spacing: -0.015em; }
.lead { font-size: clamp(18px, 2.1vw, 21px); color: var(--body); line-height: 1.5; }
.muted { color: var(--mute); }
.body-sec { color: var(--body); }
.mark { background: var(--accent); color: #fff; padding: 0.02em 0.18em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.accent-text { color: var(--accent); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 22px;
  border-radius: 999px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 15.5px;
  letter-spacing: -0.01em;
  border: 1px solid transparent;
  transition: background .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease), transform .2s var(--ease);
  white-space: nowrap;
}
.btn .arrow { transition: transform .25s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-press); }
.btn-outline { background: transparent; color: var(--ink); border-color: var(--rule); }
.btn-outline:hover { border-color: var(--ink); }
.btn-ghost { padding-left: 0; padding-right: 0; color: var(--ink); }
.btn-ghost:hover { color: var(--accent); }
.btn-lg { padding: 17px 28px; font-size: 16.5px; }

/* text link with animated underline */
.tlink { position: relative; color: var(--ink); font-weight: 500; display: inline-flex; align-items: center; gap: 8px; }
.tlink::after { content: ""; position: absolute; left: 0; bottom: -3px; height: 1px; width: 100%; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease); }
.tlink:hover { color: var(--accent); }
.tlink:hover::after { transform: scaleX(1); }
.tlink .arrow { transition: transform .25s var(--ease); }
.tlink:hover .arrow { transform: translateX(3px); }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(255,255,255,0.82);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s var(--ease), background .3s var(--ease);
}
.site-header.is-scrolled { border-bottom-color: var(--rule); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 74px; }
.brand { display: inline-flex; align-items: center; gap: 11px; font-family: var(--font-display); font-weight: 600; font-size: 17px; letter-spacing: -0.02em; }
.brand-mark {
  width: 30px; height: 30px; border-radius: 7px; background: var(--ink); color: #fff;
  display: grid; place-items: center; font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: 0;
}
.brand-logo { height: 46px; width: auto; display: block; }
.site-footer .brand-logo { height: 42px; }

.nav-list { display: flex; align-items: center; gap: 4px; }
.nav-list > li { position: relative; }
.nav-link, .nav-drop-toggle {
  display: inline-flex; align-items: center; gap: 5px;
  padding: 9px 14px; border-radius: 8px;
  color: var(--body); font-size: 15px; font-weight: 500; letter-spacing: -0.01em;
  background: transparent; border: 0;
  transition: color .18s var(--ease), background .18s var(--ease);
}
.nav-link:hover, .nav-drop-toggle:hover { color: var(--ink); background: var(--soft); }
.nav-link.is-active { color: var(--ink); }
.nav-drop-toggle .chev { transition: transform .2s var(--ease); }
.has-dropdown:hover .chev, .has-dropdown:focus-within .chev { transform: rotate(180deg); }

.dropdown {
  position: absolute; top: calc(100% + 8px); left: 0;
  min-width: 300px;
  background: var(--paper);
  border: 1px solid var(--rule);
  border-radius: 14px;
  padding: 8px;
  opacity: 0; visibility: hidden; transform: translateY(6px);
  transition: opacity .2s var(--ease), transform .2s var(--ease), visibility .2s;
  box-shadow: 0 18px 50px -24px rgba(14,14,16,0.28);
}
.has-dropdown:hover .dropdown, .has-dropdown:focus-within .dropdown { opacity: 1; visibility: visible; transform: translateY(0); }
.dropdown a { display: block; padding: 12px 14px; border-radius: 9px; transition: background .16s var(--ease); }
.dropdown a:hover { background: var(--soft); }
.dropdown a span { display: block; font-weight: 600; font-size: 15px; color: var(--ink); font-family: var(--font-display); letter-spacing: -0.015em; }
.dropdown a small { display: block; color: var(--mute); font-size: 13.5px; margin-top: 2px; line-height: 1.4; }

.header-cta { display: flex; align-items: center; gap: 12px; }
.header-cta .btn { padding: 11px 20px; font-size: 15px; }

.menu-toggle { display: none; width: 42px; height: 42px; border: 1px solid var(--rule); border-radius: 10px; background: var(--paper); position: relative; }
.menu-toggle span { position: absolute; left: 11px; right: 11px; height: 1.5px; background: var(--ink); transition: transform .28s var(--ease), opacity .2s var(--ease); }
.menu-toggle span:nth-child(1) { top: 15px; }
.menu-toggle span:nth-child(2) { top: 21px; }
.menu-toggle span:nth-child(3) { top: 27px; }
body.menu-open .menu-toggle span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
body.menu-open .menu-toggle span:nth-child(2) { opacity: 0; }
body.menu-open .menu-toggle span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }

/* ---------- Mobile menu ---------- */
.mobile-menu {
  position: fixed; inset: 74px 0 0 0; z-index: 90;
  background: var(--paper);
  padding: 20px var(--gutter) 40px;
  overflow-y: auto;
  transform: translateY(-8px); opacity: 0; visibility: hidden;
  transition: opacity .25s var(--ease), transform .25s var(--ease), visibility .25s;
}
body.menu-open .mobile-menu { opacity: 1; visibility: visible; transform: translateY(0); }
.mobile-menu a.m-link, .mobile-menu .m-group > button {
  display: flex; align-items: center; justify-content: space-between; width: 100%;
  padding: 16px 4px; font-family: var(--font-display); font-size: 24px; font-weight: 600; letter-spacing: -0.02em;
  color: var(--ink); border: 0; background: transparent; border-bottom: 1px solid var(--rule); text-align: left;
}
.mobile-menu .m-sub { padding: 0 4px 8px; display: none; }
.mobile-menu .m-group.open .m-sub { display: block; }
.mobile-menu .m-group.open .m-chev { transform: rotate(180deg); }
.m-chev { transition: transform .2s var(--ease); }
.mobile-menu .m-sub a { display: block; padding: 12px 12px; font-size: 17px; color: var(--body); border-left: 1px solid var(--rule); }
.mobile-menu .m-cta { margin-top: 28px; }
.mobile-menu .m-cta .btn { width: 100%; justify-content: center; }

/* ---------- Hero ---------- */
.hero { position: relative; padding: 48px 0 36px; overflow: hidden; }
.hero-grid {
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(to right, var(--rule) 1px, transparent 1px),
    linear-gradient(to bottom, var(--rule) 1px, transparent 1px);
  background-size: 74px 74px;
  -webkit-mask-image: radial-gradient(120% 90% at 15% 0%, #000 30%, transparent 78%);
  mask-image: radial-gradient(120% 90% at 15% 0%, #000 30%, transparent 78%);
  opacity: 0.5;
}
.hero .container { position: relative; z-index: 1; }
.hero-eyebrow { margin-bottom: 16px; }
.hero h1 { max-width: none; text-wrap: initial; }
.hero-sub { max-width: 58ch; margin-top: 22px; }
.hero-clients { margin-top: 22px; font-size: 16px; color: var(--body); max-width: 62ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 32px; }

/* ---------- Logo row ---------- */
.logos { padding: 32px 0 40px; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.logos-label { text-align: center; margin-bottom: 28px; }
/* Even grid so every logo sits in an equal cell · balanced whether 1 or 2 rows */
.logos-row { display: grid; grid-template-columns: repeat(6, 1fr); align-items: center; justify-items: center; gap: 34px 28px; }
.logos-row .logo { display: inline-flex; align-items: center; justify-content: center; color: #7B7B84; transition: color .22s var(--ease); }
.logos-row .logo:hover { color: var(--ink); }
.logos-row .logo svg { width: auto; max-width: 100%; display: block; }
.logos-row .logo svg, .logos-row .logo svg g, .logos-row .logo svg path { fill: currentColor !important; }
/* optical balancing · heights tuned per wordmark so cap-heights read even */
.logo--doordash svg  { height: 18px; }
.logo--elevenlabs svg{ height: 19px; }
.logo--cultureamp svg{ height: 22px; }
.logo--harvey svg    { height: 27px; }
.logo--pilot svg     { height: 24px; }
.logo--pebl svg      { height: 21px; }
@media (max-width: 900px) { .logos-row { grid-template-columns: repeat(3, 1fr); gap: 36px 24px; } }
@media (max-width: 520px) { .logos-row { grid-template-columns: repeat(2, 1fr); gap: 32px 18px; } }

/* ---------- Generic section head ---------- */
.section-head { max-width: 760px; margin-bottom: 64px; }
.section-head .h2 { margin-top: 4px; }
.section-head .lead { margin-top: 20px; }

/* ---------- 3-col grid (problem / pillars) ---------- */
.col3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.col3 .cell { padding: 40px 34px 40px 0; border-top: 1px solid var(--rule); }
.col3 .cell + .cell { border-left: 1px solid var(--rule); padding-left: 34px; }
.cell h3 { margin-bottom: 12px; }
.cell p { color: var(--body); font-size: 16.5px; }
.cell .cell-num { font-family: var(--font-mono); font-size: 12.5px; color: var(--mute); letter-spacing: .1em; margin-bottom: 20px; display: block; }

/* pillar list variant */
.pillars { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; border-top: 1px solid var(--rule); }
.pillar { padding: 40px 0 44px; border-bottom: 1px solid var(--rule); }
.pillar:nth-child(odd) { padding-right: 44px; }
.pillar:nth-child(even) { padding-left: 44px; border-left: 1px solid var(--rule); }
.pillar h3 { margin-bottom: 12px; }
.pillar p { color: var(--body); font-size: 16.5px; }
.pillar .p-kicker { font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); display: block; margin-bottom: 16px; }

/* ---------- Process timeline ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--ink); }
.step { padding: 34px 34px 44px 0; position: relative; }
.step + .step { border-left: 1px solid var(--rule); padding-left: 34px; }
.step-when { font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .08em; color: var(--accent); text-transform: uppercase; }
.step-tick { position: absolute; top: -1px; left: 0; width: 42px; height: 3px; background: var(--accent); }
.step h3 { margin: 22px 0 12px; }
.step p { color: var(--body); font-size: 16.5px; }

/* ---------- Differentiation table ---------- */
.compare { width: 100%; border-collapse: collapse; }
.compare thead th { text-align: left; padding: 20px 22px; font-family: var(--font-display); font-size: 17px; font-weight: 600; letter-spacing: -0.01em; border-bottom: 1px solid var(--ink); vertical-align: bottom; }
.compare thead th.col-us { color: var(--accent); }
.compare thead th.col-label { color: var(--mute); font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; font-weight: 500; width: 24%; }
.compare tbody td { padding: 20px 22px; border-bottom: 1px solid var(--rule); font-size: 16px; color: var(--body); vertical-align: top; }
.compare tbody td.col-label { color: var(--mute); font-family: var(--font-mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; padding-top: 24px; }
.compare tbody td.col-us { color: var(--ink); font-weight: 500; }
.compare tbody tr:hover td { background: var(--accent-wash); }
.compare .col-us { background: rgba(46,75,255,0.03); }

/* ---------- Proof / cases ---------- */
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--rule); }
.case { padding: 36px 34px 40px 0; border-bottom: 1px solid var(--rule); }
.case + .case { border-left: 1px solid var(--rule); padding-left: 34px; }
.case-metric { font-family: var(--font-display); font-size: clamp(34px, 4vw, 46px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; }
.case-vertical { font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--mute); margin-bottom: 20px; display: block; }
.case p { color: var(--body); font-size: 15.5px; margin-top: 14px; }

.quote { max-width: 900px; margin: 72px auto 0; text-align: left; }
.quote blockquote { font-family: var(--font-display); font-size: clamp(24px, 3.2vw, 34px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.22; color: var(--ink); }
.quote .cite { margin-top: 26px; font-size: 15px; color: var(--mute); }
.quote .cite strong { color: var(--ink); font-weight: 600; }

/* ---------- Testimonials ---------- */
.quote-feature { max-width: 940px; margin: 0; }
.quote-feature blockquote { font-family: var(--font-display); font-size: clamp(24px, 3vw, 33px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.24; color: var(--ink); }
.cite-row { display: flex; align-items: center; gap: 14px; margin-top: 28px; }
.avatar {
  flex: 0 0 auto; width: 52px; height: 52px; border-radius: 50%;
  background: var(--soft); border: 1px solid var(--rule);
  display: grid; place-items: center; overflow: hidden; position: relative;
  font-family: var(--font-display); font-weight: 600; font-size: 16px; color: var(--body);
}
.avatar img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.cite-meta { display: flex; flex-direction: column; line-height: 1.32; }
.cite-meta strong { font-family: var(--font-display); font-weight: 600; font-size: 15.5px; letter-spacing: -0.01em; color: var(--ink); }
.cite-meta span { color: var(--mute); font-size: 13.5px; }

.tgrid { display: flex; flex-wrap: wrap; justify-content: center; margin-top: 60px; }
.tcard { flex: 0 1 33.333%; box-sizing: border-box; display: flex; flex-direction: column; justify-content: space-between; gap: 26px; padding: 34px 34px; border-top: 1px solid var(--rule); }
.tcard blockquote { font-size: 16.5px; line-height: 1.5; color: var(--body); }
.tcard .avatar { width: 44px; height: 44px; font-size: 14px; }
.tcard .cite-meta strong { font-size: 14.5px; }
.tcard .cite-meta span { font-size: 12.5px; }
@media (max-width: 860px) { .tcard { flex-basis: 50%; } }
@media (max-width: 600px) { .tcard { flex-basis: 100%; padding: 30px 0; } }

/* ---------- Fit (right / not) ---------- */
.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border-top: 1px solid var(--rule); }
.fit-col { padding: 40px 40px 44px 0; }
.fit-col + .fit-col { border-left: 1px solid var(--rule); padding-left: 40px; }
.fit-col h3 { display: flex; align-items: center; gap: 10px; margin-bottom: 26px; }
.fit-col ul li { padding: 15px 0; border-top: 1px solid var(--rule); color: var(--body); font-size: 16.5px; display: flex; gap: 12px; }
.fit-col ul li:first-child { border-top: 0; }
.fit-badge { font-family: var(--font-mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; padding: 4px 9px; border-radius: 999px; }
.fit-badge.yes { color: var(--accent); background: var(--accent-wash); }
.fit-badge.no { color: var(--mute); background: var(--soft); }
.fit-col .tick { color: var(--accent); flex: 0 0 auto; margin-top: 3px; }
.fit-col .cross { color: var(--mute); flex: 0 0 auto; margin-top: 3px; }

/* ---------- Big CTA band ---------- */
.cta-band { background: var(--ink); color: #fff; }
.cta-band .eyebrow { color: rgba(255,255,255,0.55); }
.cta-band h2 { color: #fff; }
.cta-band p { color: rgba(255,255,255,0.72); }
.cta-band .btn-outline { color: #fff; border-color: rgba(255,255,255,0.28); }
.cta-band .btn-outline:hover { border-color: #fff; }
.cta-inner { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 56px; align-items: center; }
.cta-microcopy { font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .06em; color: rgba(255,255,255,0.5); margin-top: 18px; text-transform: uppercase; }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--rule); padding: 72px 0 40px; }
.footer-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; }
.footer-brand .brand { margin-bottom: 18px; }
.footer-brand p { color: var(--mute); font-size: 15px; max-width: 34ch; }
.footer-col h4 { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 18px; }
.footer-col ul li { margin-bottom: 11px; }
.footer-col a { color: var(--body); font-size: 15px; transition: color .16s var(--ease); }
.footer-col a:hover { color: var(--ink); }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; margin-top: 64px; padding-top: 28px; border-top: 1px solid var(--rule); flex-wrap: wrap; gap: 16px; }
.footer-bottom p { color: var(--mute); font-size: 13.5px; }
.footer-bottom .fb-links { display: flex; gap: 22px; }
.footer-bottom .fb-links a { color: var(--mute); font-size: 13.5px; }
.footer-bottom .fb-links a:hover { color: var(--ink); }

/* ---------- Page hero (interior) ---------- */
.page-hero { padding: 84px 0 60px; position: relative; overflow: hidden; }
.page-hero h1 { max-width: 18ch; margin-top: 18px; }
.page-hero .lead { margin-top: 24px; max-width: 60ch; }

/* ---------- Stat row ---------- */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.stat { padding: 34px 24px 34px 0; }
.stat + .stat { border-left: 1px solid var(--rule); padding-left: 24px; }
.stat .n { font-family: var(--font-display); font-size: clamp(30px, 3.4vw, 40px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; }
.stat .l { color: var(--mute); font-size: 14px; margin-top: 12px; }

/* ---------- Feature split ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; align-items: center; }
.split--reverse .split-media { order: 2; }
.split-media { border: 1px solid var(--rule); border-radius: 4px; aspect-ratio: 4/3; background: var(--soft); position: relative; overflow: hidden; }
.placeholder-note { position: absolute; inset: 0; display: grid; place-items: center; text-align: center; color: var(--mute); font-family: var(--font-mono); font-size: 12px; letter-spacing: .06em; padding: 24px; }

/* portrait placeholder */
.portrait { border: 1px solid var(--rule); background: var(--soft); aspect-ratio: 4/5; border-radius: 4px; position: relative; overflow: hidden; }

/* ---------- Pricing ---------- */
.billing-toggle { display: inline-flex; gap: 4px; padding: 4px; border: 1px solid var(--rule); border-radius: 999px; margin-bottom: 40px; background: var(--paper); }
.bt-opt { display: inline-flex; align-items: center; gap: 8px; padding: 9px 18px; border-radius: 999px; border: 0; background: transparent; color: var(--body); font-family: var(--font-sans); font-size: 14.5px; font-weight: 500; letter-spacing: -0.01em; transition: background .18s var(--ease), color .18s var(--ease); }
.bt-opt:hover { color: var(--ink); }
.bt-opt.is-active { background: var(--ink); color: #fff; }
.bt-save { font-family: var(--font-mono); font-size: 10.5px; letter-spacing: .04em; text-transform: uppercase; color: var(--accent); }
.bt-opt.is-active .bt-save { color: #fff; opacity: .82; }
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1px solid var(--rule); }
.tier { padding: 40px 34px 44px; border-right: 1px solid var(--rule); }
.tier:last-child { border-right: 0; }
.tier.is-featured { background: var(--soft); }
.tier .t-name { font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); }
.tier .t-price { font-family: var(--font-display); font-size: 36px; font-weight: 600; letter-spacing: -0.035em; line-height: 1; margin: 22px 0 10px; color: var(--ink); white-space: nowrap; }
.tier .t-price .t-per { font-family: var(--font-sans); font-size: 15px; font-weight: 400; letter-spacing: 0; color: var(--mute); }
.tier .t-for { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .07em; text-transform: uppercase; color: var(--mute); margin-bottom: 18px; }
.tier .t-desc { color: var(--mute); font-size: 15px; min-height: 44px; }
.tier ul { margin: 26px 0 30px; }
.tier ul li { padding: 12px 0; border-top: 1px solid var(--rule); font-size: 15.5px; color: var(--body); display: flex; gap: 10px; }
.tier ul li .tick { color: var(--accent); flex: 0 0 auto; margin-top: 4px; }
.tier .btn { width: 100%; justify-content: center; }

/* ---------- Article (blog post body) ---------- */
.article { max-width: 700px; }
.article > p { color: var(--body); font-size: 18px; line-height: 1.7; margin-top: 22px; }
.article > p.lead { color: var(--ink); margin-top: 0; margin-bottom: 8px; }
.article h2 { font-size: 26px; letter-spacing: -0.02em; margin-top: 52px; }
.article h3 { font-size: 20px; letter-spacing: -0.015em; margin-top: 34px; }
.article ul { margin-top: 20px; padding-left: 20px; list-style: disc; }
.article li { color: var(--body); font-size: 18px; line-height: 1.65; margin-top: 10px; }
.article li strong, .article p strong { color: var(--ink); font-weight: 600; }
.article-meta { font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .06em; color: var(--mute); margin-top: 20px; }
.article-back { margin-bottom: 40px; }

/* ---------- Blog / cards (hairline, no shadow) ---------- */
.posts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--rule); }
.post { padding: 34px 28px 40px 0; border-bottom: 1px solid var(--rule); display: block; transition: background .16s var(--ease); }
.post + .post { border-left: 1px solid var(--rule); padding-left: 28px; }
.post:hover { background: var(--soft); }
.post .p-tag { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); }
.post h3 { margin: 18px 0 12px; font-size: 21px; }
.post p { color: var(--body); font-size: 15px; }
.post .p-meta { color: var(--mute); font-size: 13px; margin-top: 20px; font-family: var(--font-mono); letter-spacing: .04em; }

/* ---------- Podcast episodes ---------- */
.episodes { border-top: 1px solid var(--ink); }
.episode { display: grid; grid-template-columns: 64px 1fr auto; gap: 28px; align-items: center; padding: 26px 0; border-bottom: 1px solid var(--rule); transition: background .16s var(--ease); }
.episode:hover { background: var(--soft); }
.episode .ep-num { font-family: var(--font-mono); font-size: 13px; color: var(--mute); }
.episode h3 { font-size: 20px; margin-bottom: 6px; }
.episode p { color: var(--mute); font-size: 14.5px; }
.episode .ep-play { width: 46px; height: 46px; border-radius: 999px; border: 1px solid var(--rule); display: grid; place-items: center; color: var(--ink); transition: border-color .18s var(--ease), color .18s var(--ease); }
.episode:hover .ep-play { border-color: var(--accent); color: var(--accent); }

/* ---------- Community ---------- */
.value-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--rule); }
.value { padding: 40px 30px 44px 0; border-bottom: 1px solid var(--rule); }
.value + .value { border-left: 1px solid var(--rule); padding-left: 30px; }
.value .v-num { font-family: var(--font-mono); font-size: 12.5px; color: var(--accent); letter-spacing: .1em; }
.value h3 { margin: 20px 0 12px; }
.value p { color: var(--body); font-size: 16px; }

/* ---------- Form ---------- */
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.field { display: flex; flex-direction: column; gap: 8px; }
.field.full { grid-column: 1 / -1; }
.field label { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--mute); }
.field input, .field select, .field textarea {
  font: inherit; font-size: 16px; color: var(--ink);
  padding: 14px 16px; border: 1px solid var(--rule); border-radius: 10px; background: var(--paper);
  transition: border-color .18s var(--ease), box-shadow .18s var(--ease);
}
.field input:focus, .field select:focus, .field textarea:focus { outline: 0; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-wash); }
.field textarea { resize: vertical; min-height: 120px; }

/* ---------- FAQ ---------- */
.faq { border-top: 1px solid var(--rule); }
.faq-item { border-bottom: 1px solid var(--rule); }
.faq-q { width: 100%; text-align: left; background: transparent; border: 0; padding: 26px 0; display: flex; justify-content: space-between; align-items: center; gap: 24px; font-family: var(--font-display); font-size: 20px; font-weight: 600; letter-spacing: -0.02em; color: var(--ink); }
.faq-plus { flex: 0 0 auto; width: 22px; height: 22px; position: relative; }
.faq-plus::before, .faq-plus::after { content: ""; position: absolute; background: var(--accent); transition: transform .25s var(--ease); }
.faq-plus::before { top: 10px; left: 0; right: 0; height: 2px; }
.faq-plus::after { left: 10px; top: 0; bottom: 0; width: 2px; }
.faq-item.open .faq-plus::after { transform: scaleY(0); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .3s var(--ease); }
.faq-a-inner { padding: 0 0 26px; color: var(--body); font-size: 16.5px; max-width: 68ch; }

/* ---------- Fade-up on scroll ---------- */
.reveal { opacity: 0; transform: translateY(12px); transition: opacity .5s var(--ease), transform .5s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Utilities ---------- */
.mt-0 { margin-top: 0; }
.center { text-align: center; }
.mx-auto { margin-left: auto; margin-right: auto; }
.stack-sm > * + * { margin-top: 14px; }
.note { font-family: var(--font-mono); font-size: 12px; color: var(--mute); letter-spacing: .04em; }

/* ---------- Responsive ---------- */
@media (max-width: 1080px) {
  :root { --pad-section: 88px; }
  .nav { display: none; }
  .header-cta .btn-primary { display: none; }
  .menu-toggle { display: block; }
  .cta-inner { grid-template-columns: 1fr; gap: 28px; align-items: start; }
  .split { grid-template-columns: 1fr; gap: 36px; }
  .split--reverse .split-media { order: 0; }
  .stats { grid-template-columns: repeat(2, 1fr); }
  .stat:nth-child(3) { border-left: 0; padding-left: 0; }
  .footer-top { grid-template-columns: 1fr 1fr; gap: 40px 24px; }
}
@media (max-width: 720px) {
  :root { --pad-section: 68px; }
  body { font-size: 17px; }
  .hero { padding: 64px 0 60px; }
  .col3, .pillars, .steps, .cases, .fit, .tiers, .posts, .value-list { grid-template-columns: 1fr; }
  .col3 .cell, .col3 .cell + .cell { border-left: 0; padding: 30px 0; }
  .pillar, .pillar:nth-child(odd), .pillar:nth-child(even) { border-left: 0; padding: 30px 0; }
  .step, .step + .step { border-left: 0; padding: 30px 0; border-top: 1px solid var(--rule); }
  .steps { border-top: 1px solid var(--ink); }
  .case, .case + .case { border-left: 0; padding: 30px 0; }
  .fit-col, .fit-col + .fit-col { border-left: 0; padding: 30px 0; border-top: 1px solid var(--rule); }
  .value, .value + .value { border-left: 0; padding: 30px 0; }
  .tier { border-right: 0; border-bottom: 1px solid var(--rule); }
  .tier:last-child { border-bottom: 0; }
  .post, .post + .post { border-left: 0; padding: 28px 0; }
  .form-grid { grid-template-columns: 1fr; }
  .footer-top { grid-template-columns: 1fr; gap: 32px; }
  .compare-wrap { overflow-x: auto; }
  .compare { min-width: 640px; }
  .episode { grid-template-columns: 40px 1fr auto; gap: 16px; }
}